We focus on finding a balance between free and paid digital marketing activities so that you can get maximum results and reach as many as possible potential clients with reasonable expenses. We always focus on 20% best performing channels to boost your reach, we conduct tests and rely only on statistics, not on untested ideas.
When it comes to engagement, the most important is to know your clients. We don’t start any digital marketing activities without a prior in-depth analysis of your business, understanding the pain points of your clients and creating buyer journeys both on your website and on social media accounts. This is what helps us to grant success and a high level of customer engagement.
We not only rely on our prior experience when we work on each next project. We test everything and select for further use only these approaches, methods and tools which show more than 80% successful results. All our digital marketing decisions are made after thorough web analysis, split testing, multivariate testing and cohort analysis and reports.
Strategy development is split into two stages. First is the ” Golden Circle Stage”. We conduct your business analysis, understand your goals and needs and research the needs, goals, pains and motivations of your target audience. We ask three main questions: Why are you doing what you are doing? How will this help your audience? and What are you offering?
When it comes to the promotion stage, we use data about your company, which we gathered in the Strategy stage, to create several hypotheses, about which channels will perform best for your company, and where your clients might spend their time online. Afterwards, from 3 to 6 months we test our hypothesis and select only channels which have the best performance results.
Lead generation and sales stage start after we selected main channels for promotions, and are sure that your potential clients will see your offer through these channels. At this stage we are focusing not on Prospect – Demo – Close model, but on the Educate – Support – Guide model. This is what helps to build a long-lasting reputation and trustworthiness for your business.
After the strategy is developed there will be a deeper understanding of how to implement all the ideas. In this stage website development starts. We build a website that helps your business communicate with your customers better, which works and performs better than what you have today, but it’s not a final product. It’s the foundation on which continuous improvements will be based.